B2B Lead Generation Scorecard

I can describe my ideal customer in specific terms (industry, size, role, buying triggers).

My sales and marketing teams agree on which accounts are in-profile vs. out-of-profile.

My outreach reaches decision-makers who can actually say yes to my offer.

I segment my lists so messaging matches each segment's context.

My contact data is accurate and verified before outreach (emails deliver, titles are current).

I enrich leads with relevant context (recent news, tech stack, hiring) before first touch.

My offer has a clear, time-bound reason for a prospect to act now.

I can state the outcome I deliver in one sentence a prospect instantly understands.

My cold messages lead with the prospect's problem, not my product.

My messaging is personalized enough that it could not be sent to 1,000 people unchanged.

I run multi-touch sequences (email + LinkedIn + call) rather than single emails.

I send enough volume weekly to meaningfully test what works.

I follow up 3+ times with prospects who don't reply to the first message.

My follow-ups add new value or a new angle rather than just "bumping this up".

Meetings are booked via a low-friction scheduling flow (no back-and-forth emails).

I have a defined process to convert meetings into qualified opportunities.